20th Aug 2018

Orkut - The solution to maintain relationships


Orkut is a social networking website which is owned and operated by Google Inc. The service is designed to help users meet new and old friends and maintain existing relationships. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil. As of October 2011, 59.1% of Orkut's users are from Brazil, followed by India with 27.1% and Japan with 6.7%. Originally hosted in California, in August 2008 Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues. As of October 2011, Alexa traffic ranked Orkut.com 246th and Orkut.com.br 238th in the world; the web site currently has over 66 million active users worldwide. Over the years, Orkut has also found great popularity in Estonia as witnessed by a survey conducted by the independent research center GfK Custom Research Baltic which showed how Orkut is the most used social network platform in that country. Its popularity, however, faded in 2010, when most Indians and Estonians switched over to Facebook.

Traffic per month

Based on internet averages, orkut.com is visited more frequently by males who are in the age range 18-24, have no children and are graduate school educated.

Visitor profile

33,118,000 visits over the last 30 days

Miscellaneous Info

orkut, blog, microblog, social network, relationships, friends,