Blogger is a blogging platform tool created by Pyra Labs in 1999. It was bought by Google in February 2003. The acquisition allowed premium features to become free. It was one of the earliest dedicated blog-publishing tools, credited for helping popularize the format. It is a service that allows private or multi-user blogs with time-stamped entries. The users create blogs to share easily their thoughts with the world. Generally, the blogs are hosted by Google at a sub domain of blogspot.com. In May 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. In August 2006, Blogger launched its latest version in beta, codenamed Invader alongside the gold release. This migrated users to Google servers and had some new features, including interface language in French, Italian, German and Spanish. In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007. In September 2009, Google introduced new features into Blogger as part of its tenth anniversary celebration. The features included a new interface for post editing, improved image handling, Raw HTML Conversion, and other Google Docs-based implementations. Up until May 1, 2010 Blogger allowed users to publish blogs on other hosts, via FTP. All such blogs had (or still have) to be moved to Google's own servers, with domains other than blogspot.com allowed via Custom URLs.
The site's audience tends to be users who browse from home and school; it is mainly female and aged between 18-24 who have postgraduate educations and have more children.
199,211,000 visits over the last 30 days
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