Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc. Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college. The website's name stems from the colloquial name of books given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares themself to be aged 13 or older to become a member of the website. Traffic to Facebook has increased exponentially since 2009. More people visited Facebook than Google for the week ending March 13, 2010. Facebook has also become the top social network across eight of individual markets in the region, Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam, while other brands commanded the top positions in certain markets, including Google-owned Orkut in India, Mixi.jp in Japan, CyWorld in South Korea and Yahoo!?s Wretch.cc in Taiwan.
The audience for facebook.com is similar to the general Internet population.